The Call to Market

As a new business, at Kingfisher Independent Funeral Services we are working hard at marketing ourselves to the community.

Barely a day goes by without some company or other telephoning, claiming they can increase traffic to our website, or wanting us to advertise in their new brochure, or even, as some do, guaranteeing that work will increase if they are contracted to do our marketing. Surprisingly, when they’re asked to put that in writing, they are not quite so forthcoming with their claims.

Yesterday, I was called to remove a gentleman whose GP had certified his death and had already completed the cremation paperwork and left this with him.

The paperwork had the large stamp of another Funeral Director very clearly on the front page. Two chances of being called then, once by the GP, and once by the next-of-kin. But not a lot of scope for the client to make any informed decisions.

Clever marketing, or just a wee bit cheeky?

Kingfisher Independent Funeral Services are proud to be the only locally-owned, fully independent Funeral Directors in St Neots, Cambridgeshire. We are recommended in The Good Funeral Guide 2011 and by The Natural Death Centre, and we are the only funeral directors to feature on The Best of St Neots. For more information or if you require any help, please telephone us on (01480) 471001 or e-mail info@kingfisherfunerals.co.uk.